ASSIGNMENT #6
Last week, we were less than impressed with some of your work. As such, we have developed goals and objectives for you to use moving forward.
At this stage in the game, you’ll need to continue to flush out the 1000 Friends of Florida PR plan. With approved goals and objectives in hand, the next step is….strategy. We recommend you develop strategies which coincide with each objective. Some of you may feel it appropriate to use strategies you proposed earlier in the semester. Others may want to take a completely different approach.
Do your homework. We want to ensure that each strategy is a sound recommendation.
Be prepared to present your recommendations in the boardroom on Friday. Your client will be in attendance. No pressure.
