The PR Apprentice : Assignments

YouTube Contest Plan: As you know, social media is an effective way to create a viral, online contest and enhance visibility. YouTube offers us a platform for easy submission and allows participants to express themselves, making it a great tool for GovLoop to engage users and potential members in its first-ever YouTube contest! How will this roll out? That’s up to you…but here are a few things to consider:
- The one-year anniversary is approaching. How can you tie the contest into this?
- What type of content / guidelines will you be asking participants to create?
- Rules? Submission? Judging? Prizes? Announcement of winner? Promotion?
- How can you make this ongoing…extending participation into the coming months?
Brochure Copy: Sounds simple enough, right? GovLoop is creating a brochure/collateral piece for general purposes. Please draft content for this item, including key messages and information relevant to individuals unfamiliar with GovLoop.
- This is a brochure, not an essay, so space is limited. Choose wisely.
- Please do your best to reflect GovLoop’s culture and personality – the brochure could be the first and last impression, so make people want to read it.