ASSIGNMENT #8
With only two weeks remaining, we’ve arrived at our final duo. For many the journey has been grueling. But you both have prevailed.
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ASSIGNMENT #7
The competition has narrowed to just two. Bring your game face. From your strategy presentations in last week’s boardroom, the client had some specific feedback.
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ASSIGNMENT #6
Last week, we were less than impressed with some of your work. As such, we have developed goals and objectives for you to use moving forward.
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ASSIGNMENT #5
YouTube Contest Plan: As you know, social media is an effective way to create a viral, online contest and enhance visibility. YouTube offers us a platform for easy submission and allows participants to express themselves, making it a great tool for GovLoop to engage users and potential members in its first-ever YouTube contest! How will this roll out? That’s up to you…but here are a few things to consider.
Brochure Copy: Sounds simple enough, right? GovLoop is creating a brochure/collateral piece for general purposes. Please draft content for this item, including key messages and information relevant to individuals unfamiliar with GovLoop.
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ASSIGNMENT #4
Apprentices:
You just completed a news release for GovLoop, and we gave some suggestions for improvement. Let’s see what you’ve learned! Please craft a news release announcing the upcoming one-year anniversary event, to be posted on GovLoop.com and distributed to media nationwide.
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ASSIGNMENT #3
Apprentices:
Event Plan: As you know, GovLoop celebrates its one year anniversary this summer. An event will be implemented, so we need a plan!
News Release on “Award Wins”: No teamwork on this one. GovLoop was recently honored, and we need to spread the word. Please draft a news release to include the facts e-mailed to you this week.
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ASSIGNMENT #2
Apprentices:
A media kit is a basic tool for public relations professionals. Its purpose is to make writing a story about your organization as easy as possible for a media representative. Media kits, also known as press kits, usually have basic elements such as fact sheets, bios of key individuals, pitch sheets with suggested story angles, a list of upcoming events and past news releases.
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ASSIGNMENT #1
Apprentices:
Public Relations should be strategic. While professionals often have to react to situations, it is most effective to conduct communications deliberately based on research, target audiences and goals/objectives.
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THE CLIENT
GovLoop.com is a Ning-based social network, developed by 28-year-old federal employee, Steve Ressler. Positioned in the center of government’s current Web 2.0 revolution, GovLoop offers a safe place for the government community to collaborate on shared concerns, best practices and generate ideas to improve the inner workings of the system. This social network is smashing the age-old silos that exist between government agencies and facilitating dialogue among federal, state and local government employees.
GovLoop recently celebrated its 10,000th member, and The PR Apprentice Season Two Interns will develop and implement both public relations and social media tactics to enlarge GovLoop’s member base and increase the awareness and purpose of the social network.